Cleveland Museum of Natural History
For the museum’s self-curated and unique exhibit “Humans: A Field Guide”, we were tasked with developing the exhibit graphics to be used for the exhibit’s identity, display graphics and marketing.
The logo icons were developed to identify key points along the exhibit’s journey and were differentiated by image and color that were utilized in the supporting exhibit graphics.
Finding the Way
Drawing on a vintage Field Guide book as inspiration, we developed a visual theme that evoked a tactile background on which the exhibit logo was displayed like a book cover.
Services Provided
Concept
Art Direction
Layout & Design
Illustration