Cleveland Museum of Natural History
For the museum’s self-curated and unique exhibit “Humans: A Field Guide”, we were tasked with developing the exhibit graphics to be used for the exhibit’s identity, display graphics and marketing.
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The logo icons were developed to identify key points along the exhibit’s journey and were differentiated by image and color that were utilized in the supporting exhibit graphics.
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Finding the Way
Drawing on a vintage Field Guide book as inspiration, we developed a visual theme that evoked a tactile background on which the exhibit logo was displayed like a book cover.
Services Provided
Concept
Art Direction
Layout & Design
Illustration